This Is the Greatest Drink of the Year—So Why Isn’t It a Thing Yet?

“Viral isn’t always what it seems. Sometimes it’s contrived, directed, or even bought. With the right amount of tools, knowledge, and help, restaurants can try to fast-track their journeys to Insta-fame,” Eater’s Vince Dixon wrote in a thoroughly reported feature on the art and science behind viral food.

Think: unicorn cakes, rainbow bagels, and of course, those mile-high, cookie and cake–topped milkshakes from New York City’s Black Tap.


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